Having a blog for your business can be a very powerful tool. But it needs to be set up and run properly and for the right reasons.
Blogs work best for businesses when they are part of an overall inbound marketing strategy. In other words, they work for you to generate leads, prospects and ultimately customers.
None of this will happen without the most important aspect of all – the content.
For a blog to be successful, it must have the following:
Readers of blogs expect that fresh content is produced regularly – there’s nothing worse than a blog where the latest post was written six months ago! A steady stream of relevant, effective content is the most important thing to making a blog work.
Search engine friendly
Blog posts need to be optimised as far as possible to increase search engine rankings. But this is achieved through well written copy that includes well chosen keywords, without looking like it was contrived to be picked up by Google.
Blogs work best when their part in the overall marketing strategy is agreed, and the content built around that strategy. What do you want readers of your blog to think about your business? How should they respond? How will you convert these readers into prospects and then leads?
The one thing that all of these elements have in common is well-written copy, tailored to your specific business needs and most important of all, delivered in a timely fashion.
This is where the specialist writer comes in.
Want to start a blog? Or do you already have a blog that is not working as well as you’d like? Let’s have a discussion about how we can make your blog as effective as possible.