So, you’d like to generate more leads for your business, right?
Well, what do you think is one of the best ways to increase interest in your business from your target market?
Before you answer that question, stop a moment and think – what’s on the minds of your potential customers?
Well, the obvious thing will be how they can make more money and grow their businesses.
But there’s another aspect too. Businesses invariably face obstacles or problems along the way, which can either impede their growth or just stop them in their tracks altogether.
Those problems need solving. And if your business offers solutions, then you need to be telling your prospects that you have what they’re looking for.
The good news is that there’s a fantastic way of presenting those solutions.
It’s called a white paper.
if you don’t already know, a white paper is a short (usually between 8 and 12 page) document which presents a particular problem or issue and then how your business can solve that problem.
Promote these papers and give them away free to your prospects – they’re an extremely powerful way of raising your businesses credibility and producing warmer leads.
Your prospects get a quality document that talks directly to them; not sales material that just tells them how great you are.
You get a chance to demonstrate your credibility, grow your prospect base and give your sales team (if you have one) a fantastic tool to help them convert leads into clients. And you also get a chance to become a thought leader in your field.
White papers are fantastically powerful tools, and specialist freelance writers are best placed to produce these, especially if they understand their industry sector well.
Would you like a white paper produced? If so, tell me what you’re looking for.